Itch, enigmatic former front man of the UK-based band The King Blues is no stranger to success. After appearing on multiple magazine covers, repeated hits at BBC radio, and routinely selling out 3,000+ tickets a night, Itch was ready for his next challenge. Teaming up with producer John Feldmann (The Used, Good Charlotte, Escape The Fate), Itch crafted a genre-busting solo record infused with rock, reggae, hip hop, and electronica. Though heavily courted by major record labels, Itch felt most at home with the creative and outside-the-box thinking of the reputable team of Red Bull Records. Look for his highly anticipated debut solo album due out next summer.